Technical strategy and product development support for early-stage non-technical startup founders
- tech co-founder matching
- tech stack design and review
- tech guidance from idea to launch
Learn more about how I can support your startup journey
About Me
I’m a tech advisor with 22+ years of experience building software products and a 3-time startup co-founder. I partner with non-technical founders to turn ideas into robust, scalable MVPs - and beyond. My approach blends broad technical knowledge - across desktop/web applications, backend systems, infrastructure and deployment - with hands-on experience building early-stage products.
I provide strategic guidance and hands-on support to help you build a solid technical foundation, even from scratch. My focus is on demystifying technology and empowering you to make confident product decisions.
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​Having worked across various domains - from industry and academia to non-profits and startups - impact-driven work remains my focus.
My philosophy is rooted in adaptability - continuous learning and responsiveness to change. Early product development demands flexible thinking and fast iteration. I help you shape a tech strategy that supports that.
About
To support early stage founders navigate their tech challenges, I have developed Trellis - a hands-on strategic advisory service for early-stage, non-technical founders building software in the climate and social impact space.
If you're navigating hiring decisions, unclear timelines, or hitting roadblocks with outsourced teams, Trellis helps you move forward - with clarity, confidence, and a steady partner at your side.
Sound familiar?
You’re in the early stages of building your product, but:
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You’ve struggled to communicate effectively with a developer or engineering team
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You feel unsure whether the tech decisions being made are the right ones
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You’ve wasted time (or money) trying to hire help, but still feel stuck
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You want to plan ahead, but timelines keep slipping and expectations keep shifting
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You’ve tried doing it all yourself - but managing the tech alone is overwhelming
You don’t need to become a technical expert.
You need a trusted partner who can translate your idea into a scalable solution - and guide the process with confidence.
Imagine if you had...
Imagine if you had ...
A clear, pragmatic product strategy
You know exactly what to build, what to postpone, and how it supports your business goals.
A sounding board for all your tech questions
No more guessing. Get strategic input on everything from hiring to architecture - in plain language.
Productive, aligned collaboration with developers
Say goodbye to miscommunication and hello to predictable, well-scoped delivery cycles.
A reliable path to launch
Whether it’s your MVP, beta, or fundraising round - you’ve got a product (and process) you can stand behind.
The Trellis Framework
A structured, flexible approach - built for early-stage, mission-driven founders, supporting you in your journey from idea to a functional, scalable software product.
Looking for a tech co-founder who gets you and your startup idea?
Is your tech stack really supporting your vision?
Unsure on how to take your tech from concept to launch?
🧠Not sure what the next step looks like? Book a clarity call